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mm caramel singleAfter years of development, M&M’S® Brand now has the proprietary technology to enter the soft and chewy category partition with the launch of M&M’S® Caramel Chocolate Candies.

This innovative treat features a creamy caramel center covered in delicious milk chocolate, enclosed in a colorful candy shell. This new item will appeal to all age groups as nostalgic and comforting, as caramel is both traditional and trendy.

M&M’S® Caramel Chocolate Candies will join Peanut, Milk Chocolate & Peanut Butter as the fourth largest variant within M&M’S® Brand. Caramel is the 4th largest flavor partition within chocolate, and the only one that M&M’S® Brand has yet to enter. M&M’S® Caramel will become a permanent item and is a long term strategic addition to the M&M’S® Brand portfolio. M&M’S® Caramel will source volume from the caramel trend in food and will drive total category incrementality by bringing a new reason to shop chocolate.

 

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